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The Animals Observatory – A strong label for babies and kids
The Animals Observatory is a fascinating, inventive kids’ and babies’ designer label hailing from the French-Spanish border. We simply had to include it in our multibrand store for you. As soon as the label appeared on our radar, we were smitten with its high quality and the absolute inspiration that’s gone into its babies' and kids’ fashions, clothes and accessories.
Empathy and master-class expertise: Laia Aguilar and Jan Andreu are The Animals Observatory
And they know their stuff. With this young label, Creative Director Laia Aguilar has kicked off with plenty of industry know-how under her belt. She’d already proven her fine sense for babies’ and kids’ designs over the course of almost ten years spent at Bobo Choses.
Her brilliant synergy with Jan Andreu (who is also a longtime admirer of Laia’s work for Bobo Choses) now results in sustainable, sensational creations for babies and kids in their shared workshop. From the very start, the duo’s creative signature has had a special quality all its own, one that is profoundly sophisticated and absolutely unmistakable, and we love it.
The philosophy of The Animals Observatory? Maximum individuality.
The philosophy of The Animals Observatory is clearly defined. The ideas, choice of materials, production processes and workflows are based on the commendable premise that children are individuals and therefore “belong” to no one – not even their parents – and should, or rather must, be allowed to discover their own way in this world. When out exploring, they should let their instincts guide them, naturally, like an animal (hmmm, so that’s how the brand name ties in!). For Laia, kids’ wear in this context is an entirely immediate, artistic, creative process that she can use to give form to her unusual ideas. The result: Exceptional clothes interwoven with Laia’s and Jan’s authenticity.
Order fascinating kids’ fashions from The Animals Observatory! Right here in our store. By the way, we’ll ship your parcel free of charge if your order is over €50 for Germany, €70 for Europe or €150 for rest of the world!