Launched in Israel in 2009 by Iris Adler and Tali Milchberg, Nununu – which stands for that gentle, finger-wagging comment “No, no, no, don’t do that” – instantly became a success. The fabric quality, the minimalist palette that makes every piece easy to pair with almost everything, and that alternative urban twist on prints make Nununu an irresistible choice for parents who want their babies and kids to look stylish but not overdone.
